In the News

TMB E88: John Smalley: Discusses the Flock Off System – Revolution in Bird Abatement

By Mark Bishop

What on earth is Bird Abatement?
Do you realize how much damage birds actually do to property and machinery both domestic and commercial if their excrement gets into the wrong places? Never mind your health! The Flock Off System – Revolution in Bird Abatement

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About ~ John Smalley  – Founder/ CEO FlockOff 

Born and raised in STL Missouri and College @ Southeast Missouri State University and University of Amsterdam. 

John worked in Corporate America for 15+ years, mainly in Healthcare and Workforce management, and realized that ownership and starting businesses was what he wanted to do.

He rose quickly within their ranks through a talent for turnaround/change management and territory development. 

It was through this season of his professional life that he would arrive in Tucson, which he and his family have called home for over a decade. 

Like so many, though, John felt a calling towards entrepreneurship, and that calling has run through several iterations – first in consulting, then in an adjacent segment of the healthcare industry, until culminating in his partnership and venture in an industry he and his partners feel is a tremendously underserved industry and ripe for innovation: pest control. 

Seeking to challenge the existing approach of broad service areas, heavy utilization of chemicals and poisons, and boilerplate service plans, John and his partners believe there is a better – and smarter – way to serve their customers through hyper-local relationships, a heavy emphasis on data analytics as well as technology, and individualized, environmentally-conscious treatment plans. 

He went full time into serial entrepreneurship. 

Currently own 7 companies with the plan to have 15 by 2026.  

Top business priority is to create jobs and commerce in and for Tucson and Arizona.  

Currently the managing partner for Pest Friends and Flock Off. Goal is to modernize the pest control industry through innovation, technology, data, and data aggregation.   

Pest Friends was Founded by four friends (Scott Nolen, Wyatt Chambers, Daryl Ross, and John Smalley). 

We have 35+ years of experience in pest control, 75+ years in management and leadership, and have created and developed over 20 companies between the four members.) 

His top business priority is to create jobs and commerce in and for Tucson and Arizona.  

John moved on to another ingenious concept. A scientific Revolution in Bird Abatement! 

What is it? The Flock Off System 

The What? 

The Flock Off System is a revolutionary, high-tech and humane solution to stop birds from landing on structures 
IMMEDIATELY AND PERMANENTLY.  

Flock Off can help eliminate the costs, risks, health hazards and damage caused by birds, ONCE AND FOR ALL! 

The Flock Off System is the best solution for your bird exclusion needs. It is capable of reducing up to 100% of the nuisance caused by birds.  

It does not use chemicals, poison or traps, rendering it Environmentally Friendly. It can be used for commercial buildings, residences, industries, billboards, and more. 

HOW IT WORKS – Electromagnetism 

Migratory and territorial birds utilize an internal GPS system connected to a protein production in their eyes that allows them to “see” directionally through earth’s latitudinal and longitudinal gridlines. 

Flock Off affects this process, creating an Electromagnetic “force field” around any structure that causes birds to simply find it impossible to land. 

Invisible to humans, this barrier appears to birds as “fireworks” ON/AROUND the surface of their target landing zone. They WILL NOT LAND and will divert elsewhere, FOREVER 

Flock Off Uses Electromagnetic Pulse to Deter Birds from Structures

From www.pctonline.com

The Flock Off system creates an invisible tuned, electromagnetic pulse that prevents birds from landing.

TUCSON, Ariz. – The Flock Off system creates an invisible tuned, electromagnetic pulse that prevents birds from landing. The system causes birds to naturally and humanely relocate. 

Migratory and territorial birds utilize an internal GPS system connected to a protein production in their eyes that allows them to “see” directionally through earth’s latitudinal and longitudinal gridlines. Flock Off affects this process, creating an electromagnetic “force field” around structures that make it impossible for birds to land, the manufacturer reports. 

Flock Off was conceived and developed by a quantum physicist in tandem with experts in ornithology and entomology. Flock Off can be used for commercial buildings, residences, industries, billboards, and more, and will protect up to 500 linear feet of structure, Flock Off reports. Learn more at www.flockoff.com.

A Solution to Birds on Billboards

Do you have a problem with birds roosting on your billboards.  FlockOff can help.  Billboard Insider talked with Mike Bernal, Flock Off’s Chief Sales Officer to learn more.

Company: Flock Off

Markets:  Nationwide.

Address: Tucson, Arizona

Email: Mike.Bernal@FlockOff.com

Phone: 520-990-0780

Mike, what’s the company’s history?

Flock Off is the exclusive provider of a novel technology that permanently removes birds from Outdoor Billboards.  The company was founded in Tucson AZ in 2020.

How did you get involved with out of home advertising?

Through regional connections with Clear Channel Outdoor, we deployed successful installations (customized for outdoor through easy removal and install, to address the ever-changing sign faces) on billboards in Arizona and Nevada and are expanding geographies and making inroads to additional outdoor advertising providers every day.

How does your technology work?

Our technology affects bird migratory physiology.  It causes the birds to physically RELOCATE themselves away from billboards and other structures.  We do them absolutely no harm and the system is nearly invisible to humans, requiring no archaic solutions like spikes, nets, sounds or effigies. We’ve seen 100% improvement on our billboards to date.  It is THAT GOOD!

Do you offer services nationwide?

Yes

You can watch a video about a Tuscon billboard installation below.

OOH OwnersTech & Research Can Billboard Companies Finally Tell Birds To Flock Off?

There’s a new technology that is winning over the OOH industry…

I recently was asked if I had heard of Flock Off… after a sharp sarcastic laugh, I realized it was a serious question. Flock Off is a company that has recently combined newly discovered science and their proprietary technology, to safely and humanely stop the birds from landing in any area protected by their technology. See below for highlights of my interview with their CEO, John Smalley.

William: First things first, how did you decide on the name Flock Off?

John: Honestly, we knew we had an opportunity in front of us to really change the way that birds were being handled by combining science and technology. The level of frustration that we were seeing from multiple industries on the existing solutions was crazy high. The name came about while I was at a baby shower with a bunch of friends I went to college with as I was telling them what it did and how many problems birds were causing. For the sake of keeping it classy, I will leave it there…. I can tell you that I had multiple marketing people tell me that it was too risky but when you are trying to challenge the way things have been done for 75 years, I think you can afford to have that as part of your strategy.

William: How important is the humane part?

John: To us it is very important. The University of Arizona recently performed an Efficacy Study on the Technology. Not only did they show that it is extremely effective, they showed that it does no harm to humans or birds. Our mission is to Lead the World in Innovative Pest Control. Birds are a major issue for business, population health, and the employees who work around them. The days of trapping, using poison, spikes, nets, or other methods are outdated via our advancements with science and technology. A recent poll showed that 75% of consumers would hold a brand accountable if they had access to more environmentally friendly options but didn’t use it. Our goal is to work with all of the companies who care about these things and help them solve their problems for good and for less!

William: How did you decide to focus on Billboards?

John: A little bit of luck honestly. The technology was originally created for sporting venues, hospitals, and traditional pest control clients. We ran into a scenario where one of the major players in the Billboard Industry simply told us, the existing solutions were not working and asked if we could do that for Billboards, We put our engineers on it and about 90 days later we had created a solution for traditional and digital billboards. After that we have picked up quite a few of the other major players and as we talk today, the billboard industry is becoming our largest client. We love it because we are solving costly and ongoing problems for them while helping them create a better brand for themselves.

William: How do OOH Today readers find out more about Flock Off?

John: They can visit the website at www.flockoff.com. They can reach out to our Chief Sales Officer Mike Bernal @ Mike.Bernal@flockoff.com or call us at 855.376.6375. They can also contact us and see videos on LinkedIn and YouTube.

Kerry Yoakum Interviews Flock Off

By Kerry Yoakum,  Vice President of Government Affairs, OAAA

OAAA regularly conducts Thought Leadership Q&As on interesting industry topics. Today, I would like to spotlight one of OAAA newest members, Flock Off, who can help with an age-old industry problem, birds roosting on your billboards. I posed the following five questions to Mike Bernal, Flock Off’s Chief Sales Officer.

Tell us about the Flock Off Technology and how it works.

The Flock Off System uses newly discovered science to affect the bird’s physiology, stopping the bird from being able to judge distance and speed while within range of the system.  Very simply, when birds encounter Flock Off, their natural GPS is disrupted, and they CANNOT “see” where to land or how fast they are going.  It creates what we described as “BirdiGo” or humans call vertigo, wherever it is installed.

While it is more effective than ANYTHING ever used to combat nuisance birds, Flock Off is harmless to them, safe for humans, soundless, odorless, nearly invisible and will NOT affect other electronic equipment. It protects asset longevity, increases worker safety, stops upset customers, and reduces cost and risk across the board. Check out the videos on our YouTube page, website, or follow us on LinkedIn.

How has your experience been in the OOH community?

The OOH community has been great. We have established working relationships with the Big 3 Billboard Companies and multiple IBO’s in a short period of time. We are very excited to have partnered with Media Resources Inc. on distribution in the USA as well as Canada and we have integrated the technology with Smart Link. We have been extremely happy with how well the product has been received.

Why is Flock Off different than what is currently out there?

We are a proprietary technology that was created by scientist and engineers, off of new Scientific discoveries on how the bird travels; we are temporarily disrupting the bird’s ability to navigate. It took the birds thousands of years to evolve that ability; they will never get use to our technology. Other solutions work temporarily and minimize the problem temporarily, but eventually the bird gets accustomed to it. That is not possible with Flock Off and that feedback has been confirmed by an efficacy study done by the University of Arizona, one of the top Entomology Programs in the world. It works immediately and we can prove it!

What types of birds have you had success with?

Flock Off has been effective on ALL birds thus far.  Since they all utilize the same anatomy to get from place to place, they all are affected similarly when encountering the system.  OUTFRONT afforded us a great opportunity to install our system by installing Flock Off on multiple boards, in varied climate environments, to deal with a multitude of different species.  Flock Off has successfully repelled the pigeon, the seagull, the hawk, the osprey, the starling, the dove, the woodpecker and the turkey vulture to name a few.  We’re confidently about to install across multiple structures in Australia against the cockatoo.  We haven’t met a bird we can’t convince to relocate!

Where are you currently installed and how do people learn more about this?

We are all over the world. Over the last 3 months we have installed Flock Off on multiple structures in Las Vegas, NV, Phoenix, AZ, Tucson, AZ, Albuquerque, NM, El Paso, TX, Baltimore, MD, Atlantic City, NJ, Times Square, NY, Minneapolis, MN, St. Louis, MO, Kansas City, MO, and Fargo, ND, with upcoming installations in UT, CO, IN and OH as well!  We also have Flock Off installations in Canada.

You can learn more by clicking here, emailing Flock Off at customercare@flockoff.com, or calling them at 855-845-9473.

How Can We Help?

The easiest way to keep birds away, is to let them relocate themselves.

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